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Meta Connect 2024 was this week, showcasing new hardware and software to support two of the company’s big ambitions: AI and the metaverse. CEO Mark Zuckerberg announced new Quest headsets, updates to Meta’s Llama AI model, and real-time video capabilities of Ray-Ban Meta smart glasses. The biggest reveal, though, was Orion, a true AR glasses…
Amazon Prime Video could be getting into the live news business, if only for one night. Variety reports that the company is in talks with longtime NBC and MSNBC news anchor Brian Williams to host a live Election Night special, competing with more traditional TV news broadcasts to offer non-partisan coverage of the U.S. presidential…
Amazon CEO Andy Jassy is calling for a full return to office at the start of 2025. For the last 15 months, employees have been expected to work in the office three days per week. Now employees will be expected to be in the office five days a week, with work from home being OK…
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively. Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care….
TikTok’s Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies. TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game…
Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics. Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded search refers to the specific terms and keywords…
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. If you want your next trip to go off without a hitch, you’ll want to shop Amazon Prime Day. Today and tomorrow, the e-commerce giant’s summer shopping event promises up to 60…
Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights. Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. How it works. Rufus uses a…
Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant’s vast data for targeted advertising Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. This move opens new advertising opportunities for brands on…
The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape. The EU sent Amazon a new request for information (RFI) on Friday, focusing on the ecommerce giant’s recommender systems, advertising transparency and risk assessment measures. This is Amazon’s third RFI since being designated a very large online…