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Amazon is challenging Walmart+ by offering Prime members a discount on fuel to combat high gas prices. The company announced on Wednesday that Prime members will receive a 10 cents per gallon discount at around 7,000 Amoco, AM/PM, and BP gas stations across the U.S., potentially saving them about $70 annually on fuel. To access…
In a surprise move, Apple and Amazon have cut a deal that will bring the Apple TV+ streaming service to Amazon’s Prime Video channels. The deal will see Apple TV+ join streaming services like Max, Paramount+, AMC+ and Starz as a subscription add-on for Prime Video subscribers. Apple TV+ will cost $9.99 per month, and…
Amazon is revamping its subscription offerings for its Ring video doorbells and cameras. A new service, called Ring Home Premium, will include features like 24/7 recording and AI-powered video search, starting at $19.99 per month when it launches on November 5 in the U.S. Less-expensive tiers, Ring Home Standard and Ring Home Basic, will bundle…
Earlier this year, Amazon‘s Prime Video shook up the world of advertising. The streaming giant flipped a metaphorical switch, and turned on ads for all of its Prime Video users. Prime subs could pay a couple of dollars extra per month to avoid ads, but by all accounts very few did. The switch instantly made…
Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services. Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and…
Meta Connect 2024 was this week, showcasing new hardware and software to support two of the company’s big ambitions: AI and the metaverse. CEO Mark Zuckerberg announced new Quest headsets, updates to Meta’s Llama AI model, and real-time video capabilities of Ray-Ban Meta smart glasses. The biggest reveal, though, was Orion, a true AR glasses…
Amazon Prime Video could be getting into the live news business, if only for one night. Variety reports that the company is in talks with longtime NBC and MSNBC news anchor Brian Williams to host a live Election Night special, competing with more traditional TV news broadcasts to offer non-partisan coverage of the U.S. presidential…
Amazon CEO Andy Jassy is calling for a full return to office at the start of 2025. For the last 15 months, employees have been expected to work in the office three days per week. Now employees will be expected to be in the office five days a week, with work from home being OK…
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively. Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care….
TikTok’s Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies. TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game…