#Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

#Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates. Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. The big picture. Performance+ marks Amazon’s entry into the AI-driven ad automation…

Read More
#Which Streaming Bundle Makes Sense to Pay For? A Startup Wants to Help Viewers Figure That Out

#Which Streaming Bundle Makes Sense to Pay For? A Startup Wants to Help Viewers Figure That Out

MyBundle operates an online platform being used by nearly 220 broadband providers of various sizes that target consumers looking for help navigating the TV world in the streaming age by simplifying the process of putting together content bundles tailored to their needs. On its website, consumers can enter information on streaming services to which they…

Read More
#Amazon apologizes after its AI advertising system makes costly error

#Amazon apologizes after its AI advertising system makes costly error

An issue impacting Amazon’s automated advertising system led to marketers being charged to promote products they couldn’t sell. Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to…

Read More
#6 Amazon marketing strategies to implement in 2024

#6 Amazon marketing strategies to implement in 2024

Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos. Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023.  The continued flood of purchase-ready visitors makes Amazon lucrative for sellers…

Read More