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“#How anxiety—and hope—can drive new product adoption” Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that analyzes how varying levels of hope and anxiety about outcomes from new products affect consequential adoption intentions and actual product adoption. The study,…
“#Study predicts millions of unsellable homes could upend market” A new UArizona study predicts that millions of millennials and members of Generation Z may not be able to afford the largely suburban homes that older generations will look to sell in the coming decades. The result could be a glut of homes as high as…
“#England planning proposals aim to tackle housing crisis – but overlook key issues” The government has published proposals for a radical reform of the planning system in England. This reform could have significant implications for our built and natural environments, as well as for local democracy. The proposals contain ideas which could have a positive…
“#To change coronavirus behaviours, think like a marketer” Credit: Pixabay/CC0 Public Domain COVID-19 has been a humbling experience. From a frayed pandemic early-warning system to a shortage of personal protective equipment for front-line workers, public health experts have been playing catch up. But it has also been a teachable moment. We now know, for example,…
“#Excluding undocumented immigrants from stimulus funds cost $10 billion in economic activity” Credit: Pixabay/CC0 Public Domain A UCLA study published today found the exclusion of undocumented residents and their families from the $1,200 stimulus payments given to taxpayers a result of the COVID-19 pandemic resulted in a loss of $10 billion in potential economic output….
“#Restaurant customers frown on automatic gratuities, particularly after good service” North American customers spend about $66 billion annually on tips at restaurants and other establishments. Credit: Washington State University Automatic gratuities leave restaurant patrons with a bad taste, even when the meal and the service were excellent, new research from Washington State University indicates. “We…
“#How to boost tips and donations with the dueling preference approach” Researchers from University of Missouri-Kansas City, University of Wisconsin-Milwaukee, and University of Pennsylvania published a new paper in the Journal of Marketing that examines the effectiveness of what they call “the dueling preferences approach” on prosocial giving. The study, forthcoming in the Journal of…
“#Shorter meetings but longer days: How COVID-19 has changed the way we work” Credit: Shutterstock One of the many things COVID-19 has had a dramatic impact on is the way many of us work. Those fortunate enough to be able to work from home have been able to adapt to this new reality—and it certainly…
“#The costs and benefits of addressing customer complaints” Credit: Pixabay/CC0 Public Domain Researchers from Michigan State University, University of South Florida, St. John’s University, and American Customer Satisfaction Index (ACSI) published a new paper that analyzes relationships between customer complaints, complaint handling by companies, and customer loyalty to understand how customer complaint management affects companies’…
“#Research shows post-release digital movie piracy can boost ticket sales” Credit: CC0 Public Domain Movie studios estimate that they lose billions of dollars to digital movie piracy. But a new marketing study from the University of Georgia finds that piracy can actually boost ticket sales in certain situations. The reason: pirates talk. Pirated movies circulated…