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“#U.S. faces looming housing and homelessness crisis” Credit: Will Kirk / Johns Hopkins University With unemployment levels at record highs and social safety nets evaporating, America is staring down what could be its most severe housing crisis in history. Across the country, about one in seven tenants has no confidence in their ability to pay…
“#Make the best of bad reviews by leveraging consumer empathy” Credit: CC0 Public Domain Researchers from Nanyang Technical University, University of Washington, and University of British Columbia published a new paper in the Journal of Marketing that examines “unfair” negative reviews and demonstrates that they can have positive consequences for the reviewed firm. The study,…
“#Pandemic shows central banks may be better off working together” A new University of Missouri Trulaske College of Business study suggests that when different countries make similar economic decisions during financial crises, the global economy improves much more quickly than if they act in their own self-interest. The study conducted by Trulaske College of Business…
“#Most Americans don’t have enough assets to withstand 3 months without income” Credit: CC0 Public Domain A new study from Oregon State University found that 77% of low- to moderate-income American households fall below the asset poverty threshold, meaning that if their income were cut off they would not have the financial assets to maintain…
“#Carbon footprinting and pricing under climate concerns” Credit: CC0 Public Domain Researchers from Esade, University of St. Gallen, HEC Paris, and Columbia University published a new paper in the Journal of Marketing that explores the conundrum faced by firms that want to reduce their impact on the climate: Green products and their popularity with consumers…
“#The three strategic priorities of marketing excellence” Credit: CC0 Public Domain Researchers from University of Mannheim and University of Texas—Austin published a new paper in the Journal of Marketing that examines the nature and effectiveness of marketing excellence as a business strategy. The study addresses two fundamental questions: How do managers understand and exercise marketing…
“#Increase in immigration has little impact on the wages of US citizens” A new study in Review of Economic Studies suggests that a large increase in the stock of immigrants to the United States would have little impact on the wages of native US citizens. Allowing for more high-skill immigration could be detrimental to some…
“#Consumers are suspicious when companies exceed expectations on product recalls” Credit: Unsplash/CC0 Public Domain Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock. His research, titled “The Crisis-Response Match: An Empirical…
“#Consumer behavior has shifted significantly during pandemic, survey reveals” Credit: CC0 Public Domain The COVID-19 pandemic has brought about an increase in telework and online commerce, and a significant decrease in the number of personal trips people are making. Understanding the effects of these rapid changes on the economy, supply chains, and the environment will…
“#’Uprooting, no matter how small a plant you are, is a trauma’: older women renters are struggling” Credit: Shutterstock Older women renters are struggling in an insecure and unaffordable rental housing market. A combination of high rents and low incomes leaves many living in substandard housing and unable to afford necessities like food and energy…