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Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors. Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been there,…
ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy. Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for years. It’s easy to calculate, works well with automated bidding, and provides a quick…
ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy. Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for years. It’s easy to calculate, works well with automated bidding, and provides a quick…
New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade. Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video campaigns, and Local Services Ads. The details. Google announced the v19.1 release of the Google Ads API, maintaining…
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy. Most advertisers will confidently tell you that the cost per click (CPC) on Google Ads rises year after year. But is that actually true? And if it is, how quickly are…
Learn how you can use Google-engaged audiences for remarketing to users who’ve already interacted with their brand across Google platforms. If you’ve been poking around Audience Manager in Google Ads lately, you may have noticed a new Your data segment that looks like this: “Google-engaged audiences – for Account #######” What is that? And what…
The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests. Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period. The details. Google Ads is sending emails with the subject line “Personalised action plan for growth”…
Google’s PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements. Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new image tools to boost creative flexibility. Customer Lifecycle management…
Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more. Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known…
You may be bidding against yourself on Google without even knowing it. Are you paying too much for branded search ads, even when you’re the only one bidding? A hidden flaw in Google Ads could be driving up your CPCs unnecessarily. You’re not alone. And you’re not imagining it. Join Jenn Paterson and John Beresford from…