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Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change. Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing. Let…
The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie. Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment funded by advertisers” into a mature advertising solution that’s reshaping digital…
Google’s new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions. Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface trends and anomalies — potentially saving you hours of manual work and so…
Advertisers have been complaining all day about being unable to manage their LSAs. Google has confirmed issues with the Local Service Ads advertiser console and said they are “investigating and working to resolve this with high priority.” Since this morning, advertisers trying to access the Google Local Service Ads advertiser console have been hit by…
Learn how Google Ads display keywords function as both content and audience targeting, revealing that ads can appear on pages targeting keywords and topics. Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving…
Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains. Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t just about setting up a campaign and…
The new ad partnership creates access to Roblox’s 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach. Google will roll out these ads across AdMob…
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations. Google Ads will update its Unfair Advantage Policy to clarify that the restriction on showing more than one ad at a time for the same business, app, or site only applies within a single ad…
Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations. Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The resolution marks a significant moment in the company’s complex history of digital advertising regulations….
LinkedIn’s new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort. LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The big picture: The new Media Planner helps you…