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Google’s Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features. Google today announced upcoming updates to its Demand Gen advertising platform. These include new controls over ad placement and enhanced creative tools, while setting a timeline to retire its Video Action Campaigns. The big picture. These changes represent Google’s push for…
Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for smarter targeting. Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and…
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google’s documentation that claimed otherwise. Google acknowledged that Performance Max (PMax) campaigns can be controlled through API placement exclusions — contradicting months of its own documentation and support guidance, according to new research from ad tech firm Optmyzr. This revelation gives advertisers…
Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance. Google Ads recommendations often spark debate among advertisers. While some are highly situational and require careful consideration, others can actively harm your account’s performance. However, some recommendations offer valuable insights or significantly improve results when…
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success. Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad…
Google’s PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities. Google is rolling out several key updates to its Performance Max campaigns, aimed at giving advertisers more control over AI, deeper reporting insights, and enhanced transparency. These changes are designed to optimize results while offering advertisers…
Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience. Welcome to Search Engine Land’s series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to…
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns. Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses looking to scale efficiently. However, as the PPC platform’s AI capabilities evolved, so did the demand…
From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads. No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into high-quality leads…
Google Ads’ new “Used since” column for assets gives advertisers historical context by revealing exactly when creative elements were implemented. A new “Used since” column reveals when assets were added to Google Ads accounts, giving advertisers crucial historical context for managing their creative assets. The addition of this timestamp feature addresses a common pain point…