#Google Ads scripts: Everything you need to know

#Google Ads scripts: Everything you need to know

Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance. If you’re a digital marketer, you know the challenge of juggling performance goals, tight budgets, and endless to-do lists.  Google Ads scripts offer a smarter way to manage your campaigns, introducing automation and real-time optimization…

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#2025 predictions for top B2B paid media channels

#2025 predictions for top B2B paid media channels

What’s next in B2B advertising? Dive into Google’s market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more. You can say much about 2024, but you can’t call it boring.  From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of LLM search,…

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#Automated bidding in Google Ads: How to get the best results

#Automated bidding in Google Ads: How to get the best results

Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs. Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof.  With the right bidding strategy, you can take control, optimize performance, and drive better conversions. Let’s break down the essentials…

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#Automated bidding in Google Ads: How to get the best results

#Google drops ad scheduling for Smart Bidding campaigns?

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the PPC community. Google quietly updated its policies to remove ad scheduling for campaigns using Smart Bidding, raising eyebrows across the paid search community. Ad scheduling lets advertisers control when their ads show, aligning campaigns with business hours…

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#Google Ads alert: broad match auto-toggle raises concerns

#Google Ads alert: broad match auto-toggle raises concerns

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic. When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact and phrase match keywords, converting them to broad match without user confirmation. Why we…

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#Google overhauls ad policies for CTV and PETs

#Google overhauls ad policies for CTV and PETs

Google’s ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences. Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing Technologies (PETs): Tools like…

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#Google Ads alert: broad match auto-toggle raises concerns

#Google Ads tests AI-powered reporting tool

Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts. Google Ads is rolling out a beta feature that uses AI to simplify report generation, letting advertisers create custom reports by typing natural language prompts. Why we care. The AI-powered reporting tool simplifies data analysis, saves time,…

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