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Welcome back to Week in Review! We’ve got tons of stories to share from this week, like the greatest hits from Nvidia GTC; the NASA astronauts finally came home; Rippling’s lawsuit; and Google bought Wiz. Let’s get to it! Google finally does it: Google made its biggest acquisition in its history this week when it…
Google will however keep working to reward content creators; but not all deserve to rank well at this point. When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed to help “better surface relevant, satisfying content” from content creators “thoughtout this year.” But you should…
Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit and more. Relying solely on Google for search visibility is no longer viable today. Search behavior is diversifying, particularly among younger demographics. Gen Z is increasingly turning to platforms like TikTok, Pinterest, and Reddit for…
Now you can programmatically get access to the 24-hour search performance data from the Search Console API. In December Google added 24-hour data to the Search Performance report in Google Search Console. Now, that data will soon be available in the Search Console API, and you get not just the past 24-hours of that 24-hour…
Google is rolling out a new Gmail update that is designed to help you find the email you’re looking for more quickly. The company announced on Thursday that it will now use AI to consider factors like recency, most-clicked emails, and frequent contacts when surfacing emails based on your search query. Up until now, Gmail…
Wiz’s $32 billion all-cash acquisition by Google parent Alphabet promises a colossal payday for the cybersecurity startup’s early-stage investors. The deal is a big win for Sequoia, one of the best-known VC firms, which stands to make $3 billion, about 25x the money it invested in the company, Bloomberg reported. Despite substantial returns for Sequoia’s…
Some SEO tactics work – until they don’t. Learn which ones lose value over time and how to optimize smarter. Whether it’s time, money, or expertise, marketing resources are finite. In today’s world, with advances in AI and more efficient tools than ever, businesses expect better results with fewer resources. That means every second spent…
So much for Google telling publishers they are prioritizing linking out to external sites. Google is testing placing special and very clickable links in its AI Overviwws, but not to publishers or your own website, but rather back to its own search results. You got that right, Google is testing linking the AI Overviews back…
Google on Tuesday announced new products and features aimed at healthcare use cases, including improved overviews in Google Search for health queries, medical records APIs, and new health-focused “open” AI models. In Search, Google says it’s using AI and ranking systems to expand “knowledge panel” answers on thousands of health-related topics, and adding support for…
Google’s parent company Alphabet is again in advanced talks to acquire cloud cybersecurity startup Wiz, a person familiar with the deal told TechCrunch. The two companies were close to securing a deal at a $23 billion valuation last summer, but the transaction failed to materialize. This time, the price being discussed is higher, the person…