#The new SEO imperative: Building your brand

#The new SEO imperative: Building your brand

Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results. In 2025, all signs point to SEO moving beyond a fixation on the Google search box and toward multi-modal search.  As search behavior becomes increasingly fragmented across platforms – LLM search, TikTok, Reddit,…

Read More
#Google is replacing Google Assistant with Gemini

#Google is replacing Google Assistant with Gemini

Google will replace Google Assistant on Android phones with Gemini later this year, the company announced on Friday. Google said in a blog post that it’ll upgrade more users from Google Assistant to Gemini “over the coming months.” Later this year, Assistant will no longer be accessible on most mobile devices or available from app…

Read More
#Google to replace Google Assistant with Gemini

#Google to replace Google Assistant with Gemini

This change will roll out to most devices except Android 9 or earlier (and some other devices). Google will be replacing Google Assistant with Gemini later this year, this is across mobile phones, tablets, cars and devices that connect to your phone, such as headphones and watches and even some TV-connected devices. This comes as…

Read More
#iPhone and Android users will soon be able to send encrypted RCS messages to each other

#iPhone and Android users will soon be able to send encrypted RCS messages to each other

Text messages sent between iPhones and Android devices will soon benefit from end-to-end encryption (E2EE), after the GSM Association (GSMA) yesterday published new specifications for the Rich Communication Services (RCS) protocol that include support for cross-platform E2EE. RCS is a long-standing effort to enable SMS-style cross-platform communications with richer features, such as group messaging, typing…

Read More
#UK competition probe of mobile browsers finds Apple-Google duopoly is ‘anti-innovation’

#UK competition probe of mobile browsers finds Apple-Google duopoly is ‘anti-innovation’

A U.K. competition authority investigation of Apple and Google’s mobile browsers has concluded that the mobile duopoly’s policies are “holding back innovation” and could also be limiting economic growth. “Mobile browsers are apps which provide the primary gateway for consumers to access the web on their mobile devices, and hence for businesses to reach them…

Read More
#Why SEO is still key to visibility on search, social, and AI platforms

#Why SEO is still key to visibility on search, social, and AI platforms

No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization. For years, digital marketing has seen constant debates about the “death” of SEO.  But as long as people search for information, products, and services online, optimization will remain essential. Search platforms may evolve – whether Google, social…

Read More