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Learn three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress. SEO forecasting is essential for predicting the future performance of your strategies, measuring progress, and making data-driven decisions. This guide will show you how to use Google Sheets to create accurate forecasts for traffic, rankings, and revenue, even if you’re…
Google’s marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels. Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with hundreds of brands worldwide, Meridian is now available to everyone, offering advanced customization…
We are seeing some really deep and comprehensive AI Overviews being tested in Google Search. Michael Glavac shared a video of some of the longest and most comprehensive AI Overviews I’ve seen displayed in Google Search to date. These AI Overviews have over 600 works, reference over 60 different sites and are incredibly detailed. What…
Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem. Vidhya Srinivasan, a key figure in Google’s ad business for years, has been appointed as vice president of Ads and Commerce at Alphabet. Srinivasan’s new role encompasses oversight of Google’s shopping and payments products and services. Srinivasan will continue…
Here’s how the DOJ’s case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy. U.S. courts have ruled that Google operates as a monopoly, a conclusion that likely surprises few, given that it: Dominates web search. Controls over half of the mobile market. Wields significant influence over online tools…
Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance. We are at a uniquely and historically weak moment for Google. The quality of their results has even non-SEOs complaining, against a backdrop of being found illegally maintaining a monopoly and losing market share. It’s more possible than ever…
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play. App store optimization (ASO) is designed to help your app rank higher organically in app store search results, increasing its visibility and downloads. However, just as SEO strategies differ for various search engines, ASO strategies…
Google has agreed to acquire a part of HTC’s extended reality (XR) business for $250 million, expanding its push into virtual and augmented reality hardware following the recent launch of its Android XR platform. The deal involves transferring some of the HTC VIVE engineering staff to Google and granting non-exclusive intellectual property rights, according to…
SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse. It appears Google may be starting to roll out manual actions for site reputation abuse in Europe. Coupon sites in Italy, Spain, and France seem to have already been impacted. What we’re seeing. Laura…
Google’s shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns. Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new campaigns. Existing campaigns…