#YouTube TV reaches new deal to keep Paramount content

#YouTube TV reaches new deal to keep Paramount content

After warnings that Paramount content was about to disappear from Google’s pay TV service YouTube TV, the companies announced late Saturday that the’d reached a deal that averting any disruption to channel availability. Those announcements didn’t include many specifics about the agreement, but a statement from a Paramount spokesperson said it includes “an expanded streaming…

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#Google tackles key Performance Max concerns in FAQ

#Google tackles key Performance Max concerns in FAQ

Google released a detailed FAQ addressing advertisers’ top concerns about PMax, including transparency, lead quality, and campaign optimization. Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and account team interactions. The big picture. Performance Max has become a central piece of Google’s advertising ecosystem,…

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#Google tightens Customer Match data rules in major privacy update

#Google tightens Customer Match data rules in major privacy update

In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7 Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance. By the numbers: New maximum duration: 540 days Implementation date:…

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#OpenAI may pay Reddit M for licensing deal

#OpenAI may pay Reddit $70M for licensing deal

We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M. Reddit reported its earnings last night, and while it underperformed in terms of user growth (thanks to Google), the earnings report seemed to highlight how much OpenAI is paying Reddit to license its…

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