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Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report. Advertisers are paying more for clicks while adapting to Google’s AI-driven changes, including Performance Max adoption and AI Overviews, according to the latest report from digital marketing agency Tinuiti. By the numbers: Google search spending rose 10% year-over-year…
From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape. At the start of 2024 – a year that undeniably transformed the SEO landscape – we were primarily focused on Google and eagerly watching how AI might reshape organic search. As we begin 2025, the picture has become clearer. …
Google’s new PMax “Source” column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization. Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about why their ads are triggered for specific search…
The Federal Trade Commission said in a staff report issued Friday that there are potential competitive issues in partnerships between big tech companies and generative AI developers — specifically, Microsoft’s backing of OpenAI and Amazon and Alphabet/Google’s partnerships with Anthropic. “The FTC’s report sheds light on how partnerships by big tech firms can create lock-in,…
The U.S. government wants to prove that Google’s competitors face overwhelming barriers to entry as part of its antitrust case against the tech giant. So it’s turning to ChaptGPT’s head of product, Nick Turley, to testify as a witness in hopes he will help fortify its case. In a landmark ruling last August, a court…
UK antitrust regulator is investigating Google’s 90% search market dominance, potentially reshaping how the company handles search rankings. The UK’s Competition and Markets Authority (CMA) opened an investigation into Google’s search dominance, marking the first major probe under new digital market rules. The investigation could force changes to Google’s search business in the UK, where…
The Competition and Markets Authority — the U.K.’s antitrust watchdog — is wasting no time in lodging its first official investigation of 2025 under its new rules that came into effect this month. It’s looking into the market dominance of Google in Search, including the new work it’s doing in AI search as well as…
Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections. Google has updated its manual actions for Google News and Google Discover a few months back, where they removed the adult-theme and artificial freshening sections, updated the hateful content section and added five new deceptive practices sections. This change…
Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience. Up to 59.45% of all web traffic globally comes from mobile devices, per Statista. This makes mobile-first indexing more crucial than ever for search visibility. Evolving user behavior has changed how Google evaluates and ranks websites. For website…
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds. Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in…