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You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance. Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and drive stronger results. How…
Google’s crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month. Google will update its cryptocurrency and related products policy this month, refining the rules for advertising crypto-related services in the United Kingdom. As the crypto industry grows, clearer advertising rules aim to protect consumers and ensure…
New year, new gear! And although we’re kickstarting this year with CES in Vegas, why not indulge in some wishful thinking to imagine what tech later this year might look like? From folding iPhones to Samsung VR headsets, we’ve got our rumors and leaks locked and loaded, but adding to that is this new Pixel…
Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google’s official policy and real-world evidence. A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful…
This spam update took about 7 days to fully roll out and is now complete. Google’s June 2024 spam update rollout is now complete. The spam update started on December 19, 2024, about seven days ago, finishing on December 26, 2024. This was the third spam update of the 2024 year and started a day after Google completed the December…
Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. Google Ads introduced Brand Report, a new dashboard tool that gives advertisers consolidated insights into reach and frequency across campaigns. The tool simplifies how brand advertisers track campaign performance by providing deduplicated metrics in…
Google’s VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution. Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central role in transforming how users discover information and interact with businesses….
Google will focus hard on scaling Gemini as a consumer app in 2025, CNBC reports. Sundar Pichai, Google’s CEO, and its executive team held a strategy meeting with employees last week on its 2025 outlook and what Google needs to focus on to get there. As you can imagine, much of it was around AI…
David Krane is in an enviable position. As the CEO of GV, the venture firm that is funded entirely by Google to the tune of $1 billion a year, his team of roughly 100 gets to make a lot of bets — with just a couple of notable restrictions. During a TechCrunch StrictlyVC event in…
Google expanded these for dining recommendations within Google Search. Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began rolling them out in October for recipes and meal inspiration on mobile and now they are rolling…