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Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem. Vidhya Srinivasan, a key figure in Google’s ad business for years, has been appointed as vice president of Ads and Commerce at Alphabet. Srinivasan’s new role encompasses oversight of Google’s shopping and payments products and services. Srinivasan will continue…
Here’s how the DOJ’s case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy. U.S. courts have ruled that Google operates as a monopoly, a conclusion that likely surprises few, given that it: Dominates web search. Controls over half of the mobile market. Wields significant influence over online tools…
Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance. We are at a uniquely and historically weak moment for Google. The quality of their results has even non-SEOs complaining, against a backdrop of being found illegally maintaining a monopoly and losing market share. It’s more possible than ever…
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play. App store optimization (ASO) is designed to help your app rank higher organically in app store search results, increasing its visibility and downloads. However, just as SEO strategies differ for various search engines, ASO strategies…
Google has agreed to acquire a part of HTC’s extended reality (XR) business for $250 million, expanding its push into virtual and augmented reality hardware following the recent launch of its Android XR platform. The deal involves transferring some of the HTC VIVE engineering staff to Google and granting non-exclusive intellectual property rights, according to…
SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse. It appears Google may be starting to roll out manual actions for site reputation abuse in Europe. Coupon sites in Italy, Spain, and France seem to have already been impacted. What we’re seeing. Laura…
Google’s shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns. Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new campaigns. Existing campaigns…
Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report. Advertisers are paying more for clicks while adapting to Google’s AI-driven changes, including Performance Max adoption and AI Overviews, according to the latest report from digital marketing agency Tinuiti. By the numbers: Google search spending rose 10% year-over-year…
From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape. At the start of 2024 – a year that undeniably transformed the SEO landscape – we were primarily focused on Google and eagerly watching how AI might reshape organic search. As we begin 2025, the picture has become clearer. …
Google’s new PMax “Source” column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization. Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about why their ads are triggered for specific search…