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Google’s new PMax “Source” column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization. Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about why their ads are triggered for specific search…
The Federal Trade Commission said in a staff report issued Friday that there are potential competitive issues in partnerships between big tech companies and generative AI developers — specifically, Microsoft’s backing of OpenAI and Amazon and Alphabet/Google’s partnerships with Anthropic. “The FTC’s report sheds light on how partnerships by big tech firms can create lock-in,…
The U.S. government wants to prove that Google’s competitors face overwhelming barriers to entry as part of its antitrust case against the tech giant. So it’s turning to ChaptGPT’s head of product, Nick Turley, to testify as a witness in hopes he will help fortify its case. In a landmark ruling last August, a court…
UK antitrust regulator is investigating Google’s 90% search market dominance, potentially reshaping how the company handles search rankings. The UK’s Competition and Markets Authority (CMA) opened an investigation into Google’s search dominance, marking the first major probe under new digital market rules. The investigation could force changes to Google’s search business in the UK, where…
The Competition and Markets Authority — the U.K.’s antitrust watchdog — is wasting no time in lodging its first official investigation of 2025 under its new rules that came into effect this month. It’s looking into the market dominance of Google in Search, including the new work it’s doing in AI search as well as…
Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections. Google has updated its manual actions for Google News and Google Discover a few months back, where they removed the adult-theme and artificial freshening sections, updated the hateful content section and added five new deceptive practices sections. This change…
Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience. Up to 59.45% of all web traffic globally comes from mobile devices, per Statista. This makes mobile-first indexing more crucial than ever for search visibility. Evolving user behavior has changed how Google evaluates and ranks websites. For website…
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds. Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in…
You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance. Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and drive stronger results. How…
Google’s crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month. Google will update its cryptocurrency and related products policy this month, refining the rules for advertising crypto-related services in the United Kingdom. As the crypto industry grows, clearer advertising rules aim to protect consumers and ensure…