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Explore how Google’s AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy. Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s…
Learn why keywords aren’t everything and how user behavior, machine learning, intent and more shape modern SEO. As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns ecommerce URLs? Why is The Verge ranking high with a spammy, sarcastic and…
Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way. Google’s August 2024 core update started on August 15, 2024 and completed 19 days later on September 3, 2024. Early on, we saw some signs of life for sites hit by…
PROS: Distinctive, premium, and sleek design Strong sustainability effort Good camera output with software processing Seven years of software support CONS: Gets mildly hot under intense use Pixel 9 Pro: Slow 27W charging Base storage starts at a measly 128GB Some AI features still feel a bit gimmicky RATINGS: AESTHETICS ERGONOMICS PERFORMANCE SUSTAINABILITY / REPAIRABILITY…
Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking. Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we care….
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes. Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized sustained control of the full advertising technology…
This comes after Google dropped the cache link from the search results. Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. Google added this feature likely because of the…
Google’s trying to make waves with Gemini, its flagship suite of generative AI models, apps and services. But what’s Gemini? How can you use it? And how does it stack up to other generative AI tools such as OpenAI’s ChatGPT, Meta’s Llama and Microsoft’s Copilot? To make it easier to keep up with the latest Gemini…
Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading? With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests…
A federal judge says he will deliver a punishment in Google’s antitrust case by August 2025, according to The New York Times, after ruling earlier this month that Google had abused its monopoly power over the search industry. Judge Amit P. Mehta established a timeline for the remedies phase of Google’s antirust trial during a…