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Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking. Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we care….
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes. Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized sustained control of the full advertising technology…
This comes after Google dropped the cache link from the search results. Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. Google added this feature likely because of the…
Google’s trying to make waves with Gemini, its flagship suite of generative AI models, apps and services. But what’s Gemini? How can you use it? And how does it stack up to other generative AI tools such as OpenAI’s ChatGPT, Meta’s Llama and Microsoft’s Copilot? To make it easier to keep up with the latest Gemini…
Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading? With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests…
A federal judge says he will deliver a punishment in Google’s antitrust case by August 2025, according to The New York Times, after ruling earlier this month that Google had abused its monopoly power over the search industry. Judge Amit P. Mehta established a timeline for the remedies phase of Google’s antirust trial during a…
Google’s Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels. Publishers impacted by recent Google algorithm updates might never fully recover to previous traffic levels. That’s one thing that stood out to me in a newly published interview with Google Search Liasion Danny Sullivan, conducted…
More antitrust woes for Google. The U.K’.s competition watchdog said on Friday that it suspects the company of adtech antitrust abuses. The tech giant will now have a chance to respond to the provisional findings before the regulator reaches a final decision. Confirmed violations of U.K. competition law can lead to corrective orders and fines…
Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension. Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their business…
Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency. Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or…