#Retailers: Google is becoming your new category page

#Retailers: Google is becoming your new category page

Google’s ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO. We all know there have been many changes in the search results during the last year.  AI Overviews.  Reddit increases in visibility.  Google’s site reputation abuse policy.  And the list goes on and on.  However, one key…

Read More
#Will Google’s defense hold up against DOJ antitrust claims?

#Will Google’s defense hold up against DOJ antitrust claims?

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas. Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies,…

Read More