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Google’s Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels. Publishers impacted by recent Google algorithm updates might never fully recover to previous traffic levels. That’s one thing that stood out to me in a newly published interview with Google Search Liasion Danny Sullivan, conducted…
More antitrust woes for Google. The U.K’.s competition watchdog said on Friday that it suspects the company of adtech antitrust abuses. The tech giant will now have a chance to respond to the provisional findings before the regulator reaches a final decision. Confirmed violations of U.K. competition law can lead to corrective orders and fines…
Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension. Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their business…
Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency. Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or…
What if the Google document “leak” was intentional? Here’s why it might have been purposefully shared with industry experts. Read it again: there was no leak. The information was shared with industry veterans. It certainly is a treasure map for SEOs. Solving this puzzle will require our collective insight, critical thinking and analysis – if…
This new user interface shows top comments and related discussions around that forum search result snippet. Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view top comments and related…
Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV. Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we…
A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access. With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have…
The update took 19 days to rollout and was a pretty impactful update. Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking movement and changes to the overall Google…
This means AVIF images will show in Google Search, Images, News, Discover and more. Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. “We’re happy to announce that AVIF is now a supported file type in Google…