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Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas. Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies,…
There is a “reset filters” option to remove the filters you previously set. Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset filters” button to quickly clear any of…
Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control. Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize video creatives, but…
Speaking Saturday at the UN Summit of the Future, Google CEO Sundar Pichai described AI as “the most transformative technology yet” and announced a new fund for AI education and training around the world. Pichai pointed to four broad opportunities he sees for AI and sustainable development: helping people access information in their own language,…
Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on: Improving Quality Score and ad relevance Targeting the right audience with precision Optimizing bidding strategies for…
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors. Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant…
Explore how Google’s AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy. Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s…
Learn why keywords aren’t everything and how user behavior, machine learning, intent and more shape modern SEO. As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns ecommerce URLs? Why is The Verge ranking high with a spammy, sarcastic and…
Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way. Google’s August 2024 core update started on August 15, 2024 and completed 19 days later on September 3, 2024. Early on, we saw some signs of life for sites hit by…
PROS: Distinctive, premium, and sleek design Strong sustainability effort Good camera output with software processing Seven years of software support CONS: Gets mildly hot under intense use Pixel 9 Pro: Slow 27W charging Base storage starts at a measly 128GB Some AI features still feel a bit gimmicky RATINGS: AESTHETICS ERGONOMICS PERFORMANCE SUSTAINABILITY / REPAIRABILITY…