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Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies. Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in online deals. What’s new: Updated deals destination: – Shows freshest deals from across retailers in a carousel – Organizes promotions…
Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs. Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time for advertisers and ensure more…
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities. Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics…
Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on. Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local…
Google seems to not be indexing most of the new content published across both large and small publishers. Google seems to have a bug where it has not indexed new content across both large and smaller publishers over the past several hours. The issue seemed to have started at about 5 p.m. ET, when Google…
Google is removing several content label exclusions for YouTube and restricting some filters to the account level. Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Several content label exclusions will be removed for YouTube ads (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) but…
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies. The travel industry, worth an estimated $9.5 trillion in 2023, has long been a prime target for tech giants like Google and Meta. With AI, they aim to capture a larger share of the lucrative travel market. …
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict. Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover…
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience. Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes of TikTok, Instagram and Pinterest. These social platforms are becoming new hubs for information…
Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31. Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of…