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Although Bluetooth item trackers existed long before, Apple really took things up a notch with the AirTags. Of course, what made these small discs really valuable wasn’t just their minimalist design but their use of Apple’s crowd-sourced Find My network. This system basically utilized the large number of iOS devices spread throughout the world to…
Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed. Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether…
We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns. Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating better…
SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems. “SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a…
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made. Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online…
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics. Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360…
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access…
Although you may still have access to Google Ad Manager, you may find you can’t access the most recent data. Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic date ranges like “Last week (Sun – Sat)” or “Last 93 days”, or fixed date ranges…
Google issued a correction plus explained Search Console had a reporting bug with Web Stories in Image Search. Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google Image search results, that is not true. What is true is that Google stopped showing the Web…
It can go live at Google I/O in May but likely not on queries with ads. Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of U.S. searchers, in fact, that seemed to have…