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Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas. Is becoming a local guide worth the investment of your time and energy? As we approach the 10th anniversary of this major Google program, evaluating its successes and failures will help you answer this question…
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers. Having a strong online presence is crucial for businesses today. Understanding your service area and the geographical reach of your customer base is a key factor in maximizing that presence. Your website is key to…
Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers. Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose the right primary and secondary categories to ensure your business appears in relevant searches. If you’re unsure…
Warren Wilson, whose trailblazing career saw him serve as a broadcaster in Los Angeles for more than 40 years, has died. He was 90. “Our beloved father Warren Wilson ‘Papa’ died Friday, September 27th, 2024 in Oxnard, California,” his son, Stanley Wilson, told KTLA, where his father spent 21 years as a reporter. “His demeanor…
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support. Over the years, Google Business Profile has become much more complex. After years of helping on the Google Business Profile Help Forum, I’ve answered hundreds and hundreds of questions from business owners who have had questions about GBP. …
FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces. The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly…
From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations. I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide…
Understand how this deceptive practice affects rankings and learn the safe way to correct your listing’s location. There’s a scam going on in the world of Google Maps/Google Business Profile. Competitors can move Google Map pins to a new location which can negatively impact rankings. This has been happening for several months and impacted many…
Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals. Google Search might be looking at the items in your menu within your Google Business Profile and how busy your establishment is during popular times as local ranking factors and signals. That’s according to…
Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar. Google Chrome for Android has added new local places features to Chrome Actions, that will allow Chrome users to quickly call, get directions and read reviews from a local business directly from the Chrome search bar….