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Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more. When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly basic…
Gain a competitive edge by extracting actionable insights from your – and your competitors’ – Google Business Profile reviews. Since the inception of local business listings, companies have explored various methods to acquire more customer reviews. These reviews provide valuable insights into consumer sentiment, common pain points, and areas for improvement. While many businesses use…
July 31, 2024 Google will shut down call history and chat – you can download your history now. Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. Google will stop allowing new chats to be initiated starting on July 15, 2024 and then will totally disable…
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company’s online reputation. Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a sucker punch. But get this: Poor online feedback is not the end of the world, regardless of…
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers. If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like…
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if…
Establish your local business as the industry authority by being authentic in your content and connecting with your community. With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic,…
Verification status, managing appeals and managing reviews currently may not be working. Several features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check verification status, manage appeals and manage reviews. Google said they are working on recovering these features. What is not working. Google said that some…
It is unclear if this was intentionally removed or if this is a bug that Google will fix soon. Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries,…
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024. A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB…