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“#8 Best Gamification Marketing Examples From The World’s Leading Brands” What drives people to pay attention to your brand? Is there a way you can get people to engage with your product and come back, over and over again? In marketing, companies use different tactics to create advertisements that not only use elements that are…
“# ‘Sidequests,’ sponsorships, and e-sports as DeFi protocols ponder user acquisition ” One of the most intractable problems in DeFi may be facing a ecosystem-wide effort as a growing number of protocols are beginning to get creative with their advertising and outreach efforts. Automated market maker Uniswap announced today a collaboration with esports group Team…
“# Lego and Disney veteran joins digital collectibles platform Terra Virtua ” Digital collectibles platform Terra Virtua has tapped branding veteran Pierre Dadd to lead its marketing division, offering yet another example of a high-profile executive transitioning to a blockchain company. Dadd has been hired for the position of marketing director, Terra Virtua announced Wednesday….
“# Sam Bankman-Fried’s FTX to purchase Miami Heat arena naming rights ” According to a report yesterday from the Miami Herald, cryptocurrency exchange FTX is preparing to finalize a deal to sponsor the home of National Basketball Association team the Miami Heat — a move that will grant the exchange exclusive naming rights for the…
“#Unilever to scrub the word ‘normal’ from beauty packaging” Unilever plans to stop using the word “normal” on packaging for its beauty products in a push to make its branding more inclusive. The London-based owner of brands including Dove, Axe and Vaseline announced the decision Tuesday after conducting a survey that showed describing hair or…
“#Tips for Hiring a Freelance Marketer to Improve Your Site” Are you thinking of hiring a freelance marketer to improve your website? There are many reasons why outsourcing marketing work to a freelancer makes sense. Perhaps your in-house marketing team has more work than they can handle, or maybe you just need some essential marketing…
“#How Stan Cornyn turned Warner Bros. into rock’s hottest label” The headline was brutally honest, reading: “How We Lost $35,509 on the ‘album of the year’ (dammit).” The advertisement described how Warner Bros. Records had poured a huge amount of money into promoting young artist Van Dyke Parks and his avant-garde album “Song Cycle,” which…
“# Multiple DeFi projects unveil, plan new user interface upgrades ” Many of the most popular decentralized finance protocols are getting a front-end makeover, but will the new looks and sleeker interfaces bring widespread adoption? Critics have long held that the barrier to entry for DeFi is significant, both for the amount of knowledge required…
“#Laugh, don’t scream, over AOC’s ‘socialist merchandise’” Will you forgive us for being more amused than outraged that Rep. Alexandria Ocasio-Cortez is selling $58 “Tax the Rich” sweatshirts? New York’s most famous Democratic Socialist clearly embraces all the slogans on her new line of apparel, from “Abolish ICE” to “Drink water & don’t be racist.”…
“# ‘I am a wonder:’ An interview with an Axie Infinity NFT ” On November 21st, the world’s first social media-managed, personality-branded non-fungible token (NFT) revealed itself to the cryptotwitter world: Axie #265, also known as “Axia.” Axies — the cute, digital critters inspired by Pokemon — populate the rapidly growing blockchain-based game Axie Infinity….