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“# Fasten your seatbelt: Crypto’s impact on marketing has only just begun ” The road to the adoption of blockchain and crypto in the marketing industry is a long and winding road. But make no mistake about it: Transformation is well on its way and the road will soon turn to a highway. As someone…
“# Canadian regulators warn against ‘gambling style’ advertising and marketing in guidelines for crypto companies ” The Canadian Securities Administrators, or CSA, and Investment Industry Regulatory Organization of Canada, or IIROC, have issued guidelines for crypto trading platforms operating in the country to avoid “advertising and marketing materials that could mislead investors.” In a Thursday…
“#’Resume bot’ gets marketing pro 30K ‘interviews’ in one week” A Spanish marketing professional decided to try to stand out to potential employers during his job search by creating an interactive “resume bot” that essentially allows him to preemptively answer questions he would expect during a live in-person interview. The unique innovation landed 29-year-old Valencia…
“# Coinbase hires former Facebook exec as chief marketing officer ” Kate Rouch will be joining major cryptocurrency exchange Coinbase after more than 11 years in various positions at Facebook. In a Thursday blog post, Coinbase chief operating officer Emilie Choi said the company had hired Rouch as its new chief marketing officer, responsible for…
“# Oscar Mayer auctions one-off pack of ‘Hot DOGE’ Wieners ” American manufactured meat company Oscar Mayer is auctioning off a one-of-one pack of “Hot Doge Wieners” on eBay. The limited-edition pack of Dogecoin-themed wieners includes 10 sausages and a picture of the beloved Shiba Inu dog on the packaging, along with the “cash equivalent”…
“#Twitter begins testing shopping feature on brand profile pages” Twitter will begin allowing businesses to showcase products for sale at the top of their profile page, the social networking company said on Wednesday, as it seeks to grab a piece of the lucrative online shopping world. The San Francisco-based company is following in the footsteps…
“# Blockfolio rides off into the sunset, but it’s a new dawn for FTX App ” The Blockfolio brand is no more: One of the first genuine product brands in the cryptocurrency space, the mobile app that started life as a portfolio tracker — and later morphed into a trading app under the stewardship of…
“# Axe reveals limited run of Dogecoin-themed body spray ” Popular male grooming product manufacturer, Axe. is set to launch a limited run of Dogecoin (DOGE)-themed body spray dubbed “Dogecan.” Axe’s Dogecans will be given out for free, with consumers encouraged to register on the firm’s website for a chance to receive a can. However,…
“# Chinese banks tell staff to recruit up to 300 new digital yuan users each ” Chinese banks have begun a hard sell of digital yuan wallets, asking staff to recruit hundreds of new users each year. According to a translation of a June 6 article from Shenlian Caijing, employees of top banks such as…
“#Juul will pay $40M to settle suit over marketing to minors” E-cigarette maker Juul Labs agreed to pay $40 million to North Carolina to settle a lawsuit by the state accusing it of marketing its products to minors. The settlement, announced on Monday by North Carolina Attorney General Josh Stein, is the first reached by…