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” Supply chain thwacking: VeChain’s $100M sponsorship deal with UFC “ Blockchain logistics firm the VeChain Foundation has signed a multi-year marketing partnership with the Ultimate Fighting Championship (UFC) worth nearly $100 million, becoming the UFC’s first-ever Layer 1 blockchain partner. The UFC is the largest promoter and event organizer for Mixed Martial Arts (MMA)…
“Healthcare Practitioners: 6 Ways to Market Your Business in 2022” The healthcare industry has undergone significant and unexpected changes in the past two years. The pandemic has led to the development of new healthcare administration methods that have long term benefits, and have become a mainstay for many patients. If you can flow with the…
“5 ways competitor research can benefit your business” When you launch a new business you need to conduct three types of research. These include market research, audience research, and competitor research. Out of all these, competitor research is probably the most important one. Digging deep into what your competitors are up to will unearth heaps…
“5 effective ways to incorporate more personalization into your marketing” Did you know that 80% of consumers are more likely to make a purchase when brands offer personalized experiences (HubSpot)? This means personalization in marketing is becoming more important than ever before, and it can help business owners increase their sales, grow their customer base,…
” Floki Inu resumes controversial ad blitz in London “ Dogecoin rival Floki Inu has begun what it calls an “aggressive” marketing campaign in London, plastering advertisements around the city’s train stations and on its famous red buses. Floki Inu announced the new campaign in an April 23 blog noting that “the people’s cryptocurrency” will…
” Binance embarrassed after unveiling swastika-like emoji… on Hitler’s birthday “ Binance, the world’s largest cryptocurrency exchange, released a new Binance Emoji on Twitter that users noticed bore a striking resemblance to a swastika. On Wednesday morning, Binance CEO, Changpeng Zhao (CZ) retweeted Binance’s original post, adding “#binance” to show off the new emoji. The…
” Animoca Brands buys major stake in Aussie digital services agency “ NFT investment giant Animoca Brands has acquired a major stake in Australian digital marketing agency Be Media. Be Media has locations in Perth, Melbourne, and Sydney and has provided Web2 firms with advertising and digital strategy since 2013. While the company isn’t geared…
“# Snow Crash’s Metaverse was filled with ads in 1992, and the real one will be too ” Neal Stevenson’s Snow Crash, a techno-dystopian science-fiction novel that has become a legend among Silicon Valley tech bros, predicted the rise of a future Metaverse all the way back in 1992. Despite Stephenson saying that he was…
“# Super Bowl 2022: Here’s the scoreboard of crypto ads ” Super Bowl commercials have always been an intrinsic part of the annual National Football League (NFL) championship and for business, a fair sign of making it in the real world. This year, however, marked a new milestone for the crypto community as FTX, eToro,…
“# CRO price hits new high after Crypto.com wins Los Angeles’ Staples Center naming rights ” Crypto.com’s native cryptocurrency CRO hit an all-time high of $0.593 on Nov. 18 after the company won the naming rights to Los Angeles’s Staples Center. The cryptocurrency trading platform announced Tuesday night that it had paid $700 million to the Anschutz Entertainment…