#Meta introduces generative AI video advertising tools

#Meta introduces generative AI video advertising tools

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta…

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#Meta rethinks smart glasses with Orion

#Meta rethinks smart glasses with Orion

Meta Connect 2024 was this week, showcasing new hardware and software to support two of the company’s big ambitions: AI and the metaverse. CEO Mark Zuckerberg announced new Quest headsets, updates to Meta’s Llama AI model, and real-time video capabilities of Ray-Ban Meta smart glasses. The biggest reveal, though, was Orion, a true AR glasses…

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#Should you upgrade to the new Ray-Ban Meta Wayfarer Limited-Edition Transparent Model?

#Should you upgrade to the new Ray-Ban Meta Wayfarer Limited-Edition Transparent Model?

Ray-Ban’s Meta Wayfarer glasses have quickly become the intersection of fashion and technology, combining classic style with advanced smart features. Recently, Ray-Ban and Meta unveiled the new Shiny Transparent Wayfarer, featuring exposed internal components and Clear to Sapphire Transitions lenses. While this new model pushes the boundaries of what smart glasses can look like, the…

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#Meta’s futuristic Orion AR Glasses have Holographic Displays and Neural Control. Apple should take notes

#Meta’s futuristic Orion AR Glasses have Holographic Displays and Neural Control. Apple should take notes

At the Meta Connect 2024 keynote, not only did Mark Zuckerberg debut actual Augmented Reality with holographic displays and neural control, it did so in a device that’s smaller, lighter, and one could argue, more socially acceptable (aka stylish) than Apple’s Vision Pro. Dubbed the Orion, it’s simply a developer prototype for now, but Meta…

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