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This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard. Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However,…
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion. LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences?…
Turn-based strategy game Ara: History Untold will launch for PC via Steam and Microsoft Store this fall, publisher Xbox Game Studios and developer Oxide Interactive announced. Here is an overview of the game, via its official website: About Build a nation and lead your people throughout history to the pinnacles of human achievement as you…
Senua’s Saga: Hellblade II will launch digitally for Xbox Series and PC via Steam and Microsoft Store on May 21 for $49.99, publisher Xbox Game Studios and developer Ninja Theory announced. It will also be available via Xbox Game Pass. Speaking in an Xbox Wire blog post, Ninja Theory studio head Dom Matthews on Xbox…
First-person action RPG Avowed will launch for Xbox Series and PC via Steam and Microsoft Store this fall, publisher Xbox Game Studios and developer Obsidian Entertainment announced. It will also be available via Xbox Game Pass. Here is an overview of the game, via its store pages: About Welcome to the Living Lands, a mysterious…
Copilot Pro gives you the latest features and best models that Microsoft AI has to offer. Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot, the new name for the new Bing Chat experience, now has a paid version that costs $20 per month per user. This…
GPT-4 isn’t the be-all for SEO automation. Compare its performance to Google Cloud’s APIs for text analysis, content transformation and more. OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft…
Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February. Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving…
Microsoft will host an “Xbox Developer_Direct 2024″ on January 18 at 12:00 p.m. PT / 3:00 p.m. ET, which will present an inside look at first-party games coming to Xbox Series, PC, and Game Pass over, the company announced. You will be able to watch it on YouTube and Twitch. The broadcast will be presented…
You probably know a gamer or two (or more) who live and breathe playing games on their console of choice, to the point that they tend to skip things like talking to other people and even eating. There are also probably gamers who see their game graphics everywhere, even on their food. Well, this can…