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Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI. Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has…
Microsoft is planning to release several high profile Xbox and PC-exclusive titles on non-Xbox platforms, according to reports from The Verge and XboxEra. The Verge, citing sources familiar with Microsoft’s plans, reports that Microsoft has begun a new multiplatform initiative, weighing up which titles will remain exclusive and which titles will appear on PlayStation 5…
Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it. Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out to more users today. I personally can see the “Deep Search” icon…
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard. Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However,…
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion. LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences?…
Turn-based strategy game Ara: History Untold will launch for PC via Steam and Microsoft Store this fall, publisher Xbox Game Studios and developer Oxide Interactive announced. Here is an overview of the game, via its official website: About Build a nation and lead your people throughout history to the pinnacles of human achievement as you…
Senua’s Saga: Hellblade II will launch digitally for Xbox Series and PC via Steam and Microsoft Store on May 21 for $49.99, publisher Xbox Game Studios and developer Ninja Theory announced. It will also be available via Xbox Game Pass. Speaking in an Xbox Wire blog post, Ninja Theory studio head Dom Matthews on Xbox…
First-person action RPG Avowed will launch for Xbox Series and PC via Steam and Microsoft Store this fall, publisher Xbox Game Studios and developer Obsidian Entertainment announced. It will also be available via Xbox Game Pass. Here is an overview of the game, via its store pages: About Welcome to the Living Lands, a mysterious…
Copilot Pro gives you the latest features and best models that Microsoft AI has to offer. Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot, the new name for the new Bing Chat experience, now has a paid version that costs $20 per month per user. This…
GPT-4 isn’t the be-all for SEO automation. Compare its performance to Google Cloud’s APIs for text analysis, content transformation and more. OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft…