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The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era. LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice…
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently. Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next…
The feature will be introduced to eight new markets in the coming weeks. Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator…
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new ‘recently used’ label. Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the…
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights. Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze…
Advertisers can make use of the new features to enhance the quality of ad creatives and improve the optimization. Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following…
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins. Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23….
Backdrop lets creators experiment with backgrounds, while ‘Get Orders’ is a simple, cost-effective way to boost sales. Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main…
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients. Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we…
Creators can utilize this data to make informed decisions about how to best optimize future content. YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the…