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Creators can utilize this data to make informed decisions about how to best optimize future content. YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the…
Users still impacted are advised by Google to upload new assets or edit existing assets using a different label. Google Ads finally resolved the “Confusing Ad Text” and other content quality label errors for “the vast majority of affected users”. For those still impacted by the error messages, which have been ongoing for the past…
More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report. X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up…
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers. Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently…
Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6. Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least…
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings. Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both…
When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law. Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is…
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently. Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on…
Failure to comply with the updated policy could result in the suspension of your Google Ads account. Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a…
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers. Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased…