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The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion. LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences?…
Google is being urged to do more in safeguarding brands’ reputations and preventing online shoppers from becoming victims of fraud. Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according…
The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates. TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more opportunities to place ads in the…
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement. Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier…
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you’re not happy with either. Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding…
The feature will soon be globally accessible to all advertisers but will initially only be available in English. Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be globally accessible to all advertisers. However, during the initial rollout, it will only be available in English….
Google is setting deadlines by which advertisers must address any potential violations or else risk substantial penalties. Google Ads is warning marketers they could face account suspension in the European Union (EU) should their websites and apps have non-compliant GDPR Consent Banners Why we care. If your ads are running in the EU, it’s imperative…
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data. Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications…
LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement. LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to…
Google has made significant updates to its PMax documentation to help advertisers create better campaigns Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on…