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Philipp Schindler, Google’s senior vice president, explains AI is being utilized to deliver ROI at scale more efficiently. Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency…
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard. Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However,…
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery. Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong…
You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team. Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube,…
Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments. Yelp is rolling out scheduled support consultations for advertisers to ensure their questions are answered in a “timely manner”. While options like online FAQs, email and chat are effective for many queries, some advertisers…
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive. Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same…
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization. Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in…
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users. Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the…
Meta’s Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories. Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed…
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion. LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences?…