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Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process. Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with…
By opening Walmart Connect’s doors to more advertisers, competition is likely to increase, leading to higher costs for marketers. Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive…
Although you may still have access to Google Ad Manager, you may find you can’t access the most recent data. Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic date ranges like “Last week (Sun – Sat)” or “Last 93 days”, or fixed date ranges…
The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more. Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative…
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram. Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad…
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience. Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user…
Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new…
The platform is also turning the For You section into a customizable shelf In another effort to boost engagement. YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators…
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU. Amazon must now share details about the ads it serves in the European Union through a public library. The retail giant is being forced to provide more transparency about its ad…
A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics. Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not…