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The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year. Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double the previous 12 months. Additionally, the search engine blocked or removed 5.5 billion ads for…
Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup. LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to…
YouTube Product Lead Todd Beaupre explains how the timing of content publication can affect viewership. YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. However, if you’re sharing evergreen content, the…
Hiding or removing content can negatively impact your channel’s overall rankings. YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. The Google-owned site explained that removing content from the app or restricting access could disrupt your channel’s connection to people who have watched that…
Google plans to roll out the advertising tool to marketers in more countries over the course of the year. Google Product Studio is now available to merchants based in Australia and Canada. Previously, the suite of free, AI-powered tools was only accessible in the U.S., however, Google has confirmed it is planning to roll out…
The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place. Instagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just a “Top Posts” feed. The platform announced this change…
The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA. The EU announced it is investigating Google over potential violations of the Digital Markets Act (DMA). If the tech giant is found to have violated the DMA, it…
The new guide offers simplified access to all the necessary information required to build PMax integrations. Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to build PMax integrations more easily. Why we care. For developers working on PMax integration,…
The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action. TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in partnership with Hubspot, provides actionable tips on: Lead generation forms. Hooks. Messaging. Calls to action….
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization. Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding of automated ad products under the Advantage and…