#Google changes definition of ‘top ads’

#Google changes definition of ‘top ads’

A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics. Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not…

Read More
#YouTube warns creators not to delete videos

#YouTube warns creators not to delete videos

Hiding or removing content can negatively impact your channel’s overall rankings. YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. The Google-owned site explained that removing content from the app or restricting access could disrupt your channel’s connection to people who have watched that…

Read More
#Google publishes Performance Max developer guide

#Google publishes Performance Max developer guide

The new guide offers simplified access to all the necessary information required to build PMax integrations. Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to build PMax integrations more easily. Why we care. For developers working on PMax integration,…

Read More
#TikTok publishes lead generation best practice guide

#TikTok publishes lead generation best practice guide

The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action. TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in partnership with Hubspot, provides actionable tips on: Lead generation forms. Hooks. Messaging. Calls to action….

Read More