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The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue. Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search…
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use…
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Why we care. Creating trending content has the potential to…
TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law. The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America. Under the new…
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase. Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence…
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements. TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By extending the program to 33 additional markets and lowering…
Google is introducing a series of updates to help advertisers “enhance creativity, diversify revenue and make data-driven decisions.” Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based,…
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor. TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Photos” within the back-end code of the app. The code appears to suggest…
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions. Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a…
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America. Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok’s owner, China’s ByteDance, six months to divest the app. If ByteDance doesn’t comply, TikTok…