Tag: PPC

Google redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting. Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but not formally announced by the company. What it means: Audiences and age targeting now serve as “signals” rather…

Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns. Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue…

Here’s how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance. Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs.  This guide covers everything you need to know about…

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors. Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative to…

With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers. Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers…

Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions. Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting starting Dec. 4. All…

Google’s curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking. Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it works: Curation: Allows agencies to easily…