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AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads in interstitial and rewarded formats, launching in the coming weeks. Why it matters. App developers will soon have more control over how engaging ads appear in…
Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals. Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This new feature gives you a clearer view of how major competitors…
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results. In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But…
Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds. Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets. Merchants can now use existing Google Sheets for supplemental feeds, eliminating the previous requirement to create sheets from scratch or…
Google Ads now offers a “segment” option for Pmax Asset Group performance, enhancing optimization potential for campaign performance. Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a highly requested feature for years, and Google…
LinkedIn’s new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads. LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. This update aims to help businesses expand their…
Business Links is a new asset type that uses customizable, AI-enhanced headlines to target varied customer intents within a single search ad. Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link,…
Google’s Ginny Marvin admits approval processes weren’t followed, highlighting transparency concerns and a need for closer oversight. A Google employee made unauthorized changes to a client’s ad account. However, an admittance was made that the Google rep “did not properly follow our processes for ensuring approvals are granted before making changes” by Google Ads Liaison…
Get visibility into hidden search terms and the insights needed to optimize your ad spend. How much of your spend is being allocated to search terms hidden under Google’s “other” category, versus those in your reports? Adthena analyzed accounts from various locations and discovered that, on average, 51% of spend is associated with search terms…
Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. With Google processing 5.9 million searches every minute, optimizing your ad spend has never been more important. Instapage’s Guide to Cost-Effective Google Advertising reveals proven strategies to lower your cost-per-click while maintaining campaign effectiveness Inside, you’ll discover: How Google’s new Smart…