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Meta’s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate…
The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results. The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. The fine, initially imposed in 2017, was upheld by the EU Court of…
Google’s new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses. Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect both businesses and consumers from impersonation and fraud in legal service advertisements. However, this…
Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading? With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests…
Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences. Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify…
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: October: eCPC option removed for new campaigns. March…
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos. YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views. Why…
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads. Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still…
Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension. Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their business…
The new Google Ads Unintended Consequences card will show you misaligned campaign targeting and ad placement. Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended…