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YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
Why we care. This update makes it easier for you to turn video views into website visits, helping to promote products or services directly from your channel. By targeting specific countries and languages, you can streamline ads for optimal results.
The details:
- Creators can set up video promotions within YouTube Studio by choosing from three goals: audience growth, video views or website visits.
- Ads appear in formats like Shorts, in-feed, and skippable in-stream, labeled as “Sponsored.”
- It’s important to note that any engagement from these ads doesn’t contribute to YouTube Partner Program eligibility.
Bottom line: The new website visits goal gives creators an easy-to-use tool for expanding business footprint beyond YouTube.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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