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The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area. Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The big picture. This change aligns with increasing privacy regulations in Europe and Google’s efforts…
Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs. Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time for advertisers and ensure more…
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance. In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual conversions, we improved our PPC ads…
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities. Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics…
Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on. Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local…
How to ensure your paid search strategy stays laser-focused on primary objectives so you can maximize your advertising performance. One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much…
Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform. Amazon’s Sponsored Brands have always been a central component in showcasing brands and capturing customer attention on the platform. Today, many exciting new features are available to revolutionize your advertising strategy. This article tackles the…
Google’s AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains. Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect, misleading and dangerous answers. Let’s dive into new findings from two separate…
Google is removing several content label exclusions for YouTube and restricting some filters to the account level. Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Several content label exclusions will be removed for YouTube ads (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) but…
Google’s DV360’s real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data. Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting. The big change. Once a partner is migrated,…