I know everything I am looking for is here, watch movies, watch series, education, games, exams, news, current events and many more.
The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape. The EU sent Amazon a new request for information (RFI) on Friday, focusing on the ecommerce giant’s recommender systems, advertising transparency and risk assessment measures. This is Amazon’s third RFI since being designated a very large online…
Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup. Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a…
Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers. Google released advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. There are also new help articles to explain how to use them. Key features: Attribute rules: Automatically fix common data…
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns. Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad…
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities. Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key features: Modular design with isolated sub-API updates. New sub-APIs including Data Sources,…
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon. Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view…
Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more. In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how…
Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation. Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as…
Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections. Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current…
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to…