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LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features. LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. The Wire Program. The first initiative is the addition of in-stream video ads…
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account. While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and…
Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed. Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly…
Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search. Brave Search now offers Search Ads on a managed service basis. Brave Search Ads. Here’s what Brave announced: Ads are sold on a cost-per-click basis. Rates are negotiated on a fixed basis before paid campaigns…
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller. LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content. Why it matters. The change aims to encourage more native posting on LinkedIn and could prompt more…
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws. Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida,…
Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more. One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more…
You can now opt into Google’s new video enhancements tool that uses AI to automatically generate multiple video formats. Google is allowing more advertisers to opt into new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from advertisers’ original assets. Why we care. With more video…
PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users. PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits. What’s happening? The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s…
Learn to set up clean A/B tests using Google Ads’ ad variations feature and get ideas for high-impact tests to run. Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. For instance,…