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Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions. New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024. The big picture. More than 40%…
Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says. Google is afraid of being left behind and thinks the solution is to put AI in everything – regardless of whether users want or need it. That’s according to a LinkedIn post by Scott…
Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why. The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google…
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising? TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok is already a powerful discovery engine, but the ability to upload 60-minute videos…
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner. With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies, it will…
What happens when you let Google do the Googling for you, but Google can’t find what Google is Googling for on Google? I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an…
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech. Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, initially seen as a risky move, has quickly become a…
Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user’s awareness and intent level. B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some of…
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments. While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. …
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business. Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine. Vaidee joins from Google, where she spent over 11 years…