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Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences. As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to…
Ads with poor Ad Strength could still perform well. But that doesn’t mean Ad Strength is not important, according to Google. Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin. Ad Strength. Responding to a…
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok. TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands…
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022…
Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results. Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However,…
Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability…
Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions. Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is…
Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking. When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others…
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by…
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings. Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant…