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The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made. Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online…
Google is also reportedly considering making some of its AI-powered search features only available to subscribers. Google’s AI overviews are beginning to appear in search queries for a “small slice” of logged-in users in the UK. Google’s Search Generative Experience has been in testing as a Labs experiment in the U.S. since May 2023. SGE…
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics. Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360…
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features. PPCsurvey.com has just released a new State of PPC Global Report for 2024. It includes input from more than 1,100. PPC specialists from around the globe. The findings cover search…
The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada. Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, and Live content, in one fullscreen. This updated video player, which bears a striking resemblance…
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access…
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently. Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to…
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30. The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. This upgrade process is expected to take a few days but should…
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively. YouTube unveiled three new updates for content creators, intended to provide them with a deeper understanding of their audience and enhance the user experience they offer. These updates include: Live stream reaction analytics. New…
DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces. DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s expanding audience on platforms such as TikTok, YouTube, and Facebook, as well as…