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Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale. Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according…
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge. Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge…
Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors’ names. Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called…
The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era. LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice…
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently. Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next…
The feature will be introduced to eight new markets in the coming weeks. Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator…
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new ‘recently used’ label. Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the…
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights. Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze…
Advertisers can make use of the new features to enhance the quality of ad creatives and improve the optimization. Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following…
The rapidly evolving e-commerce landscape means you must work smartly to stay ahead of your competitors. One way to work smartly is to use PPC (Pay-Per-Click) advertising for your e-commerce. It’s a targeted online advertising strategy that puts your goods and services before your target audience. PPC works in a focused way, allowing you to…