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When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law. Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is…
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently. Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on…
Failure to comply with the updated policy could result in the suspension of your Google Ads account. Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a…
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers. Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased…
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos. Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers…
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year. Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. The error affected a small number of campaigns within Display and Video 360 that ran from July through to December last…
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances. Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to…
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives. TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate…
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees. Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and…
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses. Google is disputing claims made about Privacy Sandbox in a new report by the IAB Tech Lab. The study said the Privacy Sandbox might make it harder for the marketing industry to…