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Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone. Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Brands are automatically enrolled into this new ad type by default. From Feb 13, all businesses will be able to disable it by manually adjusting…
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification. Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to…
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon. Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. Why we…
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies. Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options…
The platform’s success is attributed to a record number of ad solutions, driving improved campaign performance for brands. Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The company credited its success in…
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities. Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source…
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen. A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. Why we care….
The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape. One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them…
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari. Microsoft Copilot announced a trio of updates to its platform, including: A new homepage design. New inline editing of AI-generated images with Microsoft Designer integration. New video highlights in Edge. Why we care. Microsoft’s…
SMX Advanced returns June 11-12. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal. SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 11-12. As you know, 2023 was an unprecedented year for search and the pace of change will continue through 2024. There’s…