#The two parts of E-E-A-T Google hasn’t told you about

#The two parts of E-E-A-T Google hasn’t told you about

Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial for demonstrating credibility to Google.  Notability reflects the impact or recognition…

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#Google promotes Liz Reid to head of Search

#Google promotes Liz Reid to head of Search

Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team. Google is making a number of changes to its executive team running Google Search: Liz Reid, who was leading up core search experiences, will now be the Head of Search at Google….

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#SEO planning: Your one-page SEO plan

#SEO planning: Your one-page SEO plan

Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan. This article will show you how to create a simple SEO plan.  This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto…

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#Are we becoming less curious about SEO?

#Are we becoming less curious about SEO?

There was a time when SEOs loved to second-guess Google algorithms. What happened? I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the SEO community to this day. He said (my emphasis): “E-A-T is a template for how we rate…

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#5 tips to make your B2B content more human

#5 tips to make your B2B content more human

B2B doesn’t mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips. One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and…

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