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B2B doesn’t mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips. One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and…
Core Web Vitals are a ranking signal but not other page experience signals. Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience signals are not directly used for ranking purposes in Google Search. What Google wrote. The…
Here’s how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors. Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance…
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance. The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver…
Don’t confuse this with the Google Core Update – they are two very different things. This Tuesday, Google will roll out a change to the Core Web Vital metrics where it will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. This March 12th you will see FID go away…
Check your properties within Google Search Console for manual actions to see if your were impacted. The day after Google released its new search spam policies, including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. The result of these search penalties was that…
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape. In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact…
The online business world is always competitive and the ways to find success demand you to do everything you can to attract some spotlights. Why is it so important? You might wonder here. Think about it. The only way for any business or marketer to generate a sustaining profit is for consumers to use the…
Verification status, managing appeals and managing reviews currently may not be working. Several features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check verification status, manage appeals and manage reviews. Google said they are working on recovering these features. What is not working. Google said that some…
Google says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report. Google has turned off some event rich results and changed the way some event rich results appear in the Google search results. As a result, you may see a drop in impressions and…